Tony Cairoli

Tony Cairoli

Fondatore e Brand Ambassador

Fondatore e Brand Ambassador

Jill Cox

Jill Cox

Fondatrice, CEO e Brand Ambassador

Fondatrice, CEO e Brand Ambassador

Laura Ricciotti

Laura Ricciotti

Responsabile Vendite, Marketing e Social Media

Responsabile Vendite, Marketing e Social Media

About Us

THE RACR• WORLD

RACR• is a unisex streetwear brand born in Rome, the capital of Italy, and deeply inspired by the world of motorsport, travel, and active lifestyle . The brand was founded by Antonio Cairoli, nine-time Motocross World Champion, and his wife, Jill Cox, CEO and influencer. Every RACR• piece is designed for those who love to live their life like a race: with energy, passion, and authenticity.

We've created a collection with a streetwear style that's both comfortable and cool, designed to reflect who we are and what we believe in. Our pieces tell stories of experiences lived, milestones achieved, and roads traveled, both on two and four wheels.

Whether you're a motorcycle, car, or bicycle racer, or simply someone who "races" towards your goals every day, RACR• is your style. Because RACR• isn't just a brand: it's a way of being, thinking, and living.

Unisex & Kids – Our inclusive philosophy

Our pieces are unisex, because streetwear style has no gender, and we also offer a kids collection, designed for those who want to instill RACR• values from a young age. We believe in clothing without labels, where only what matters is how you feel.

Our collection

Our offer includes all the items you need to create the perfect, comfortable and cool streetwear outfit:

  • short-sleeved and long-sleeved shirts;
  • crew neck, hooded and zip-up sweaters;
  • long and short pants;
  • accessories of various kinds .

All you have to do is discover our unisex streetwear brand, inspired by the world of motorsport, directly in our online shop.